Assistant Director of Media Relations. Department College Communications
Metrp State College
Denver
Position Summary Develops and maintains a proactive media relations program, dispensing newsworthy information to the media, Metro State community and to the public. Works with coworkers, faculty, staff, alumni, students, external media and other contacts to advance the visibility and goals of the College and pitches pertinent news regarding Metro State's administration, programs, special events, faculty expertise and general information. The media relations manager scouts and researches story ideas, develops relationships with news media and proactively places stories and commentary to ensure that the College's key messages reach intended publics, and oversees systems to assure organized, reliable media relations function.
Duties/Responsibilities
-Work closely with the AVP of Communications and Advancement and Director of Internal Communications to develop story concepts and writes compelling news releases, media advisories and media briefs to place in local, regional and national news media.
-Work extensively with college departments to garner newsworthy stories; cultivate relationships with faculty, staff and students as sources for news and feature stories.
-Collect, compile and maintain news media contact list/database.
-Send media kits, news releases and pitches stories to appropriate media outlets.
- Communicate promptly and effectively to news media requests for response, research, quotes, photos, interviews and information; gather answers through communication with colleagues, usage of historical/archival material, student contact or outside sources.
-Write and edit material for news media, college publications and website and other audiences; ensure photographic coverage for special events, Work with office manager to collect, compile and maintain news media clip archive; responsible for monitoring and distributing all news media clips.
- Work with director of web communications to collect, compile and disseminate a master website calendar of events to external audiences.
- Assist AVP in annual planning and budgeting and operates within approved budget.
- Develops and maintains current faculty expert database, publishes to the website and distributes hard copy to the news media.
- Provides media training as needed to faculty and administrators.
Required Qualifications:
- Bachelor's degree and five years experience in an increasingly responsible position in communications, public relations or public affairs
- Demonstrated ability to think strategically, to manage multiple priorities, to work under deadline, and to work autonomously in a fast-paced environment
- Experience in guiding and implementing a media relations program with the ability to manage and mitigate negative stories while placing positive stories
- Demonstrated creativity, resourcefulness, and a collaborative personality
- Excellent written and verbal communications skills
- Ability to work with and be sensitive to the educational needs of a diverse urban population
Preferred Qualifications
- Bachelor's degree and seven years experience in an increasingly responsible position in communications, public relations or public affairs
- Experience working in higher education
- APR certification
- Other Knowledge, Skills and Abilities: Highly computer literate, extensive experience utilizing Microsoft Office to manage a media relations database, familiar with internet-based research, graphics programs and scanner software.
Special Instructions to Applicants IMPORTANT:To be considered as an applicant you must apply online via the online application system, www.mscdjobs.com
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