Senior Copywriter
Job Description
Primary Responsibility:
The Senior Copywriter will manage and develop the brand language that meets strategic objectives and business goals of the Marketing Communications department. The Senior Copywriter will also lead the copy development process through various stages of the creative plan.
Essential Duties and Responsibilities:
· Partners with the Creative Director and key players of the organization to create innovative advertising and marketing promotions for Starz Entertainment products and services.
· Mentor, inspire and motivates copy team to develop creative copy concepts for new, as well as existing, marketing communications programs that achieve or exceed established brand strategic objectives, adhere to corporate style guidelines, and work within the overall design concept and budget.
· Responsible for the consistent delivery of clear, concise, credible copy that is on-target with the creative strategy and reflects the spirit of an agreed-upon concept and creative brief.
· Provides alternate copy approaches for consideration, as needed.
· Develops, creates, and executes written communication strategies and tactics as assigned.
· Meets with the Account Management team to discuss project requirements and specifics.
· Confers with project manager regarding script development, copy revisions and other changes.
· Amends and/or revises campaigns according to feedback from project manager.
· Articulates and sells concepts to the Marcom senior management team by discussing how those concepts meet the brand's strategic marketing objectives with promotional material establishing and communicating Starz Entertainment's image, philosophy, and individual product strategies.
· Independently analyze the marketing strategy and determine the most appropriate communication perspective with the goal of obtaining a competitive advantage.
· Contributes to concepts and writes copy for assigned projects, including but not limited to off-air spots, web site promotional copy, direct mail, print, and other marketing collateral.
Skills
Education, Knowledge, and Experience:
· Bachelor's Degree plus 7+ years of solid copywriting experience and marketing skills, including experience writing and editing direct mail and broadcast scripts; or equivalent combination of education and experience.
· Must have the ability to convey the company's product and positioning through simple, effective phrases with a style that is clear, fresh, and concise.
· Able to lead a team with a balance of guidance and delegation.
· Proficient in MicroSoft Word and Adobe CS software.
· Excellent communication and presentation skills.
· Strong time management and organizational skills with the ability to multitask in a fast-paced environment.
· Strong Portfolio a plus.
TO APPLY:
Apply on-line at www.starz.com. Or mail your cover letter and resume and reference the Job #207013 to: SEG, Attn: Recruitment Specialist, 8900 Liberty Circle, Englewood, CO 80112; fax to (720) 852-4012. Drug test req'd of successful candidate. No Phone Calls Please. EOE.
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