By BlainePublished: November 11, 2009Posted in: Job ListingsTags: 
Active Network
Description: The General Manager, Online Media will play a critical role in driving the profitability and strategic growth of the digital media business for the leading online publisher Active.com and its family of sites. The ideal candidate has a full address book of contacts, deep online & digital media industry knowledge, and is excited about driving a digital media business towards the $50 million mark.
Requirements:
Deep understanding of and connections within the digital media landscape
Proven ability to formulate the strategic plan for a business unit and gain the buy-in of key stakeholders
Ability to work successfully across departments and manage to multiple objectives
Entrepreneurial drive with strong understanding of business fundamentals
8-10+ years of experience, primarily focused on digital media
MBA preferred
Frequent travel requiredResponsibilities: Responsible for P&L of Online Media business.
Drive forward looking online advertising and monetization strategy within online and digital media space
Develop and evolve online “product” per market conditions, competitive landscape, Active assets, and growing vertical markets (endurance, team sports, communities, outdoors, events, education, etc…):
Pricing and level of service
Increase salability of all Active assets
Involvement with key Active stakeholders (i.e. Media Properties, Commerce, Online Account Management & Ad Ops teams)
Online products leveraging Active technology business
Driving evolution of online products to include branding, lead generation, and sales conversion results
Development of email marketing programs
Optimization of all inventory across sites
Creation of new inventory offerings and monetization strategies
Leadership of all strategic partnerships/sales, develop key relationships with Online Media Buying Agencies
Developing ad representation agreements with specific vertical sites in key markets
Leadership in training sales team to sell offering
Pitch lead and support for key sales opportunities
Subject matter expert for specific Active Marketing Group offerings – inward/outward communication of thought leadership
Manage business towards scalability and success in reaching 2010, 2011, etc…
Develop efforts at increased client renewal through strategic program development and post program outreach
Don’t let this great opportunity to work with a dynamic and energetic group of individuals pass you by, please apply now: http://recruit.trovix.com/jobhostmaster/jobhost/ApplyToJobPostResumeExt.do?action=applyToJobExt&context=activenetwork&jobCode=2198&jobTitle=General+Manager%2C+Online+Advertising&jobSource=0.Be sure to include salary history in your cover letter. Active Network is proud to be and EEO/AAP employer and maintains a Drug-Free Workplace. Posted 9/22/09
Related posts
About the Author
